Thursday, January 15, 2009

12 Top mistakes by Product Manager


The Top 12 Product Management Mistakes & How to avoid them?



  1. Confusing Customer Requirements with Product Requirements
  2. Confusing Innovation with Value
  3. Confusing Yourself with Your Customer
  4. Confusing the Customer with the User
  5. Confusing Features with Benefits
  6. Confusing Building Right Product with Building Product Right
  7. Confusing Good Product with Good Business Model
  8. Confusing Inspiring Features with “Nice-to-Have” Features
  9. Confusing Adding Features with Improving Product
  10. Confusing Impressive Specifications with an Impressive Product
  11. Confusing a Complete Product with a Sellable Product
  12. Confusing Product Launch with Success




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